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10 Qualities That Make a Good Insurance Agent

Posted on Nov 1st, 2017 | Topic: Continuing Education, Insurance, Profession

Are you interested in pursuing a career in the insurance industry? If so, you should know that successful insurance agents share some common traits that unsuccessful agents normally lack. While you don’t have to have all of the qualities that separates good agents from those who aren’t at their level, it will serve you well to develop as many of them as you can.

The Right Viewpoint

One of the most important qualities insurance agents at the top of their field have in common is how they view their work. While some people look at insurance sales as a way to make a nice living, successful agents view what they do as the means necessary to help other individuals as well as commercial entities.

Although insurance agents typically make a commission on the products they sell, that’s not the goal for top agents. Instead, good agents are only concerned with making sure their clients have the right coverage to protect their financial interests from the consequences of unexpected events that may occur in the future.

The Right Knowledge

Just as successful agents often have the same perception of their work, knowledge is another area in which they have some common traits. In general, top agents have:

  • Product Knowledge: Depending on the type of insurance you sell, you may offer a wide variety of complex products. To be a leading insurance agent, you’ll need to know the intricacies of every product you sell and offer enough products to cover all of your clients’ insurance needs.
  • Technical Knowledge: Being intimately familiar with your products isn’t enough to be successful as an insurance agent. Top agents understand how their products fit into a client’s financial situation. They’re also knowledgeable about the potential tax and legal consequences of adding insurance policies to someone’s financial portfolio.
  • Thirst for Knowledge: Thriving insurance agents have a thirst for knowledge. They don’t satisfy their CE requirements because they have to — they do it because they’re eager to learn about new products, deepen their understanding of their industry, and pick up new skills.

The Right Personality Traits

Successful insurance agents typically have some noticeable personality traits in common. These qualities include:

  • Energy: Flourishing agents generally have an abundance of energy. Their excitement, eagerness, and enthusiasm are normally contagious to their coworkers and clients alike.
  • Resiliency: In any sales position, it’s likely that you’ll face rejection on a regular basis. While few people enjoy being told “no,” successful insurance agents know one prospect’s refusal is simply a necessary step they must take to get closer to the next person who’ll say “yes.” They also know that someone telling them “no” today simply gives them the chance to revisit the subject of insurance with that person at a future time.
  • Honesty: Thriving insurance professionals are always honest with their clients. They respect their clients and know they’ll only earn referrals and repeat business by being open and honest at all times.

The Right Personable Approach

As a general rule, good insurance agents are friendly professionals who have a personable approach to their work. They tend to enjoy the company of their clients and they’re eager to help with their insurance needs. The personable qualities that many successful insurance agents have include:

  • Prioritizing the Client: As we mentioned earlier, thriving agents aren’t worried about earning a commission check. Their goal is to sell the insurance products that are best suited to their clients’ needs. In order to do this, they put their clients first. They talk to their clients and get to know them and their financial situation before they recommend a product. If a lower-cost product that provides the same benefits and comparable coverage is available for even their wealthiest clients, they’ll present it as an option without even thinking about the reduced commission they’ll receive.
  • Willingness to Provide Customer Service: Thriving agents know selling insurance products isn’t their only responsibility. They also have to provide excellent customer service before, during, and after they close a sale. They respond to inquiries as quickly as possible and they consistently do what they say they will.
  • Communicating with Ease: Successful insurance agents have the ability to communicate with others easily. They don’t use confusing jargon or mislead their clients or prospects with technical terms. A good agent often creates narratives that help people understand why they need the insurance products the agent sells.

If you think you have the personality traits named above, get in touch with StateCE to talk with us about your education ambitions and our opportunities.


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